Just-in-Time Application at Vodafone The Cellular Company

Just in time concept is a relatively new concept in the industries and its application on one hand is very successful in terms of inventory management, but on other hand, the implementation of the system is costly and not each and every organization can afford it. Most of the successful companies introducing just in time inventory system includes biggest US super store chain Wal-Mart, and leading computer hardware manufacturer Dell.

Just in time system in the cellular industry has not been introduced so far, however, the application can be possible and will be successful as it will help serving the customers amazingly well. The companies have huge data bases of customers available and it will be very helpful for the company to introduce the just in time system.

There have been researches in the aspect of introducing just-in-time inventory systems in the cellular industry. One of the comprehensive studies in this field has carried out to find out consumer readiness towards mobile learning and just-in-time systems in the cellular industry.

The objectives of the study specifically were to find out the level of consumer involvement in the mobiles and their readiness towards accepting the complex systems like just-in-time. One of the applications of this system can be applied in student’s interest towards m-learning, which is the mobile learning in shape of SMS, MMS, and voice mail and can be a great way to save time and costs of physical learning environment. SMS is the most widely used two way communication systems being used by the youth, especially the students all over the world. Therefore, if just in time were to be implemented in the m-learning systems for student’s, it would bring substantial shift in the use of mobile technology, apart from usual communication methods.

In the mentioned research, the just-in-time systems was asked in three major dimensions that included a scenario of using m-learning for test revision, the situation where reminders for assessment deadline and groups meeting etc was needed and the situation of using JIT for important announcements.

Various application of the models and students feedback resulted that the students were inclined towards using mobile learning for the academic purposes. More than 70 percent of the student agreed that they can use the mobile technology for learning and this will benefit them greatly. Out of the three styles the majority of respondents agreed that they will use SMS for m-learning and will use these systems for the entire semester instead of yearly or during exams.

Therefore, there is a chance of using just-in-time systems in purely service industry like cellular and depending upon the target and demographics of the Vodafone market, it can successfully implement the technology in various aspects, one of them being students benefiting for the academic purposes.

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